You Are a Badass

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You Are a Badass: Unlock Your True Potential

#1 NEW YORK TIMES BESTSELLER • MORE THAN 5 MILLION COPIES SOLD

You Are a Badass The first ever self-development book to help millions of people around the globe transform their lives using humor, irreverence, and the occasional curse word—now updated and expanded for its 10th anniversary with a brand-new foreword, reader's guide, and more!


In this refreshingly entertaining guide to reshaping your mindset and your life, mega-bestselling author and world-traveling success coach Jen Sincero serves up 27 bite-sized chapters full of hilarious and inspiring stories, sage advice, loving yet firm kicks in the rear, and easy-to-implement exercises to help you:


  • Identify and change the self-sabotaging beliefs and behaviors that stop you from getting what you want.
  • Shift your energy and attract what you desire.
  • Create a life you totally love. And start creating it NOW.
  • Make some damn money already. The kind you've never made before.


By the end of You Are a Badass, you’ll understand how to blast past what’s holding you back, make some serious changes, and start living the kind of life that once seemed impossible.


254 pages, Paperback

Best paper Quality 

Embrace Your Badass Self

In 'You Are a Badass,' the main theme is learning to accept and embrace who you truly are. The book encourages readers to acknowledge their unique qualities and understand that they possess incredible potential. By recognizing your value, you can start making choices that reflect your true self. This transformation is crucial because it empowers you to pursue your dreams without fear of judgment.

Overcoming Limiting Beliefs

The book addresses common limiting beliefs that hold many people back. It emphasizes that these beliefs are often self-imposed and can be dismantled. By challenging these thoughts and replacing them with positive affirmations, you enhance your confidence. This is important because it reinforces that you have the power to change your life, and the only thing standing in your way is your mindset.

The Power of Action

'You Are a Badass' highlights the importance of taking action towards your goals. It explains that thinking and planning are great, but without action, dreams remain just that—dreams. The author shares practical strategies to take bold steps. This initiative is crucial because it bridges the gap between where you are now and where you want to be, thereby manifesting the life you desire.


Embrace Your Badass Self

In 'You Are a Badass,' the main theme is learning to accept and embrace who you truly are. The book encourages readers to acknowledge their unique qualities and understand that they possess incredible potential. By recognizing your value, you can start making choices that reflect your true self. This transformation is crucial because it empowers you to pursue your dreams without fear of judgment.

Overcoming Limiting Beliefs

The book addresses common limiting beliefs that hold many people back. It emphasizes that these beliefs are often self-imposed and can be dismantled. By challenging these thoughts and replacing them with positive affirmations, you enhance your confidence. This is important because it reinforces that you have the power to change your life, and the only thing standing in your way is your mindset.

The Power of Action

'You Are a Badass' highlights the importance of taking action towards your goals. It explains that thinking and planning are great, but without action, dreams remain just that—dreams. The author shares practical strategies to take bold steps. This initiative is crucial because it bridges the gap between where you are now and where you want to be, thereby manifesting the life you desire.